Batukbhai was founded in 1970 by one man’s visionary genius, Late Shri Batukbhai Sheth to unveil to Central India, the jewellery it dreamed of, the ornaments for every special occasion of life, the unprecedented quality and an excellent aesthetic value to riches. Those were the times when residents of Nagpur frequented the metros for their requirements of Gold, Silver, Diamonds and other precious stones. An era when people trusted only big names when it came to buying Jewellery, Batukbhai's confidence has been unshakable and this led to the opening of our first shop on 2nd June 1970. Since then, we at Batukbhai have been successful to build a brand on Trust, Teamwork & Goodwill.

quality and craftsmanship

Our uncompromising quality and craftsmanship did make us stand out. Soon, the flow of buyers reversed and people from other cities started to come to buy jewellery at Batukbhai Sons Jewellers. The credit simply goes to the vision of this one man. Today this vision has been furthered by his three sons, Rajendra Sheth, Kishor Sheth and Bharat Sheth who inherited the sharp business acumen of their father having a successful base with the one stop shop store for all jewellery aficionados.

generation taking

The heritage continues to stand still with the third generation taking over the reins of this business and getting actively involved in the decision-making process. To understand the business from the grassroots Mohit Sheth, started his educational qualification to have an astute understanding of the business by getting a Master’s degree in International Business Management from Regents University London, UK, and a Graduate Gemologist from Gemological Institute of America, NY. In addition to this he did a Jewellery Design Course from Instituto Di Moda Burga, Milan. This contributes in making him a formidable force in managing retail marketing decisions with his knowledge of European markets. Viraj Sheth, also a Graduate Gemologist from Gemological Institute of America and has done a course in Marketing in International Business from HULT International School, London, UK. This helps him as he has a tremendous amount of factory experience and currently looking after the retail sales. At a time of social and cultural change, while honouring family heritage, respecting jewellery traditions they do understand that they need to break from the past and transform the jewels into a true contemporary work of art.


Our family has been in the jewellery business for over four decades now and holds reputation that gratefully acknowledges and enjoys an unparalleled trust in Central India. With our tastefully done flagship store, which offers customers the leisure to cruise around comfortably, while browsing through our latest collections. Following in the footsteps of our distinguished grandfather with a progressive approach and constant innovation in our jewellery designs, we aspire to create a benchmark in the Jewellery Retail Industry.

We at Batukbhai Sons Jewellers are staffed with highly trained personnel who ensure that every customer leaves our store completely satisfied.